Organic Growth: A Lesson from Nature


The behavior of cells provides a pattern for organizational growth that is, as far as I can tell, unrivaled.

When a cell reaches a certain size, it naturally splits in two. There are no meetings, no bureaucratic stages of approval. The brain does not need to sign off on the activity of cell division.

Yet, despite this split, the synergy between cells remains in tact
. Tissues form through a common structure, composition and function, just like teams within an organization.

And this synergy extends beyond tissues. Regardless of how much cells split and multiply, they coordinate to form organs and organs in turn harmonize with one another to form systems.

Despite the complex relational harmony of the cell with its neighbors, it retains a distinct cell membrane of separation to limit the kinds and levels of interaction that can take place between the internal and external environments.

We need more teams that imitate animal cells. We should strive to imitate their delicate balance of preserving the distinctness of the parts with the unity of the whole.

Without walls providing a degree of insulation, we lose drive, team camaraderie, focus, and that distinct inertia that happens when collaboration is free to happen through face-to-face personal relationships.

With such a balance in the internal hierarchy of cell life, it's no wonder we see such incredible examples of delicate order and spontaneity in nature. See more drawings from Haeckel: http://bit.ly/HaeckelFlickr

*Most of the ideas expressed in this post are probably not original. I am not aware of any commentary on the significance of the cell membrane and its analogical application to organizations. I owe Richard Nutley thanks and credit for drawing my attention to the importance of cities with walls. Christopher Alexander has pointed out the significance in architectural design of barriers and transition areas in A Pattern Language

Mona Lisa Doesn’t Need to Shout


Mona Lisa doesn’t need to shout. ¬†With confident, restrained grace, her smile draws us in with more power than a shout. It is as if her smile knows its place within the masterpiece.

Designing a masterpiece and designing a marketing strategy share this in common: both require an artful balance of relative context through selective, focused and deliberate strokes.

In design, crowding your medium with noisy elements is not a promising way to achieve a memorable, lasting masterpiece. From Mona Lisa’s smile, we learn that brands can be more effective by finding their unique but coherent place within a canvas of competitors.

Your competitive position should reflect not just an internal awareness of your brand, but an acute external awareness of your competitive context: how are you perceived and what makes you stand out amongst competitors?

And that’s exactly how memorable art comes to be: the artist places the appropriate weight, focus and distinctive value upon the central figures in a piece by building upon the background and supporting elements in a coordinated and delicate matter.

Which smile most resembles your brand?

Marketing Strategy Visual